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BUILD. SCALE. REPEAT.
Capital Instinct
David Okoro
Business
Capital Instinct
by David Okoro
#1 Bestseller in Books > Business & Money > Entrepreneurship
#1
#1 Bestseller
Before
#6,400 overall
After
#1 in category · #890 overall
Time to rank
9 days
Timeline
Day -14
Keyword research rebuilds backend metadata around founder search terms.
Day -7
Email sequence to author's existing subscriber list begins.
Day 1
Coordinated launch push with SMS reminders.
Day 9
#1 Bestseller badge in Entrepreneurship.
Strategy
- Reworked title/subtitle keyword alignment for founder-search intent
- Layered email + SMS to convert an existing but under-leveraged list
- Targeted a specific, winnable Entrepreneurship sub-category
Results
- #1 Bestseller badge within 9 days
- 3,100 units sold in launch week
- Featured in 2 business newsletters via press outreach